About Hedyab — since 1976
An independent, family-owned distributor — one of the oldest and finest in Iraq.
Who we are
Hedyab General Trading Co. Ltd. is an independent family-owned distribution company in the food and beverage industry that traces its origins back to 1976. Headquartered in Erbil, with branches in Sulaymaniyah, Duhok and Baghdad.
A fully Iraqi company. From the biggest supermarket chains to hotels, restaurants and pubs, we have established ourselves as one of the oldest and finest players in the alcohol beverage market.
As a family business with more than 50 years of experience, we have the drive and the vision to help the food and beverage industry in Iraq grow. With constant commitment to efficiency and quality, we aim for excellence — to always be the best in what we do.
We have made it our mission to always select the best and most prestigious world-leading brands to serve to our community.
Erbil, our home since 1976 · © OpenStreetMap contributors
- Founded
- 1976
- Years in business
- 50
- Head office
- Erbil
- Branches
- 3
- Brands
- 29+
- Countries of origin
- 12
Milestones
How we got here
One square a year · shaded by the companies in the group · milestone years in solid colour
1976
Founded in Erbil
Hedyab General Trading begins importing and distributing beverages in Iraq.
2012
Fiori Hotel opens
A four-star business boutique hotel in Erbil brings the group into hospitality.
2015
Oriental Factory
The group begins bottling its own spirits across three production lines.
2026
Today
50 years of representing world-leading brands across Iraq — and counting.
Our values
What we stand for
Working in honesty and respect of our staff, our customers and our environment is essential to our business — and the basis of our corporate social responsibility.
01
Integrity
We work with honesty and respect — toward our staff, our customers and our environment. It is the foundation of our business and of our responsibility to the community we serve.
02
Commitment
We take personal responsibility for the goals, mission and vision of Hedyab. Engaged, satisfied people are what turn a company's ambitions into results.
03
Team Spirit
We build unity, trust and shared purpose across our teams — a place where every standpoint is heard and every opinion is valued and supported.
04
Creativity
We encourage creative thinking at every level. Original ideas are how we develop distinctive offerings, stand apart from competitors and win new customers.
05
Passion & Dedication
We are passionate about our brands and believe in our work within the Iraqi community — and in the advantage that comes from constantly staying on top of our business.
06
Professionalism
We achieve optimal results by developing our capabilities and continuously improving our work processes and organisational efficiency.
Our strategy
Growth through value
Our strategy lies in achieving top-line growth by constantly delivering value to our clients and to end consumers. We achieve this through our wide geographic breadth across Iraqi territory, our outstanding brands and our teams' expertise.
Brand building is a large part of our business, and most certainly one of the most important. Our portfolio is strategically selected to ensure both quality and the satisfaction of our consumers — one that evolves with an ever-changing environment, with the final goal of maximising market share and volume growth. We believe our performance is delivered through leadership and an exceptional workforce.
We deliver value through
- 01
Consumer & customer understanding
In-depth knowledge of what end consumers want and what our trade customers need to sell it.
- 02
Sustainable relationships
Long-term partnerships with the suppliers we represent and the customers we serve.
- 03
Local market expertise
Deep knowledge of local market needs and operations, driving a performance-led organisation of outstanding talent.
Whisky
3
Gin
1
Vodka
1
Cognac
1
Liqueurs & Aperitivo
3
Rakı, Arak & Ouzo
4
Wine
12
Beer
1
Mixers
1
Other Spirits
2
Strategically selected · 29 brands across 10 categories