Hedyab

For suppliers

Your route into the Iraqi market

For 50 years, international brand owners have trusted Hedyab to import, distribute and build their brands across Iraq. This is how we do it.

Route to market

Coverage across every channel

Coverage is planned against the total universe of outlets — by province, governorate and major city, and by outlet category — so every channel is served with the right frequency and the right range.

Follow a bottle from our warehouse in Erbil to the shelf. Liquor shops are supplied both directly and through wholesale.

Hedyab · Erbil

Warehouse & cold chain

01

On Trade

Venues where the product is enjoyed on the premises.

Hotels · Pubs · Night clubs

02

Wholesale

Active and passive wholesale accounts, feeding the retail network.

Active accounts · Passive accounts

03

Off Trade

Liquor shops served directly and through wholesale, alongside the biggest supermarket chains.

Liquor shops · Supermarket chains

Every outlet in Iraq

Sales infrastructure

A closed loop — from planning to training

Five disciplines, each feeding the next. What the field learns goes back into how coverage is planned.

  1. 01

    Coverage planning

    Coverage planned against the total universe of outlets — by province, governorate and major city, and by outlet category.

  2. 02

    Systems & tools

    A structured sales and distribution system with regular coverage and productivity audits, supported by handheld sales-force tools.

  3. 03

    Reporting

    A live dashboard and daily sales reporting keep every line, every outlet and every territory visible.

  4. 04

    Incentives

    A sales incentive scheme and structured appraisal feedback keep the field team focused on the right outcomes.

  5. 05

    Training & development

    Continuous training closes the loop — feeding better people back into better coverage planning.

Operations capabilities

Built to represent world-leading brands

From cold-chain logistics to a formal compliance programme — the operational foundations a brand owner expects of a national distributor.

2,000 km4,000 km6,000 kmErbilHQLebanonTürkiyeGreeceItalySwedenFranceUnited KingdomSpainJapan8,200 kmUnited States9,700 kmArgentina13,200 kmChile14,200 km

12 countries of origin · true distance and bearing from Erbil

  1. 01

    Logistics

    Warehousing and distribution, with cold-chain handling for temperature-sensitive lines.

  2. 02

    Route to market

    Coverage across on-trade, wholesale and off-trade, with disciplined collection.

  3. 03

    Expertise

    50 years of distributing international brands in the Iraqi market.

  4. 04

    Supply chain

    Demand planning and complexity reduction across a portfolio of world-leading brands.

  5. 05

    Compliance

    Anti-corruption policy, a code of business conduct and regular compliance training.

  6. 06

    Financials

    The financial solidity of a family business now in its second half-century.

  7. 07

    IT systems

    A flexible technology infrastructure supporting sales, reporting and distribution.

Talk to us about distribution